EventBranche Jaaroverzicht 2015 december: 2016 het jaar van het evenement
EVENTBRANCHE JAAROVERZICHT 2015 – Nog vers in het geheugen en veel stof tot discussie was het laatste EventBranche magazine van 2015. Met naast de vertrouwde 10 ontwikkelingen die volgend jaar het event als marketing- of communicatiemiddel zullen gaan sturen, ook veel hapklare trends en ontwikkelingen per tak van sport.
Aan de hand van onderzoeken, interviews en input van experts kwam EventBranche.nl tot een prachtige discussie: 2016 wordt het jaar van het evenement. Marketing, communicatie, reclame, sponsoring, activaties, branding, etc etc allemaal gaan ze in 2016 de kracht van events en live op waarde inschatten. Hieronder nog de 10 ontwikkelingen die daar voor gaan zorgen. En dan hebben we het nog niet eens over de rol die events kunnen spelen in het vertalen en live implementeren van Big Data, het naadloos aansluiten op contentmarketing, dé mogelijkheid om oprechte storytelling te bedrijven, de unieke kans om C2B strategieën te vertalen in de praktijk….ach…u weet het wel….
1. Hoofdrol in de marcom-mix
Steeds meer marketeers en communicatieprofessionals zien in het live moment het belangrijkste touchpoint van hun campagne en gebruiken die impact, dat beeld of de interactie van het evenement voor de content van de rest van de multimediale campagne. Contentmarketing? C2B revolutie? Neuromarketing? Customer Journey? In iedere marketing trend of ontwikkeling past het event. Het eist de hoofdrol op.
In alles: zet de gast centraal. Stel zelf kaders voor het evenement of de strategie, maar laat gasten vooral invloed uitoefenen op de content. Wat willen zij? Wat zoeken zij? Wat zou grote meerwaarde geven op het event? En richt daar uw event op in.
3. Return on Events
We gaan massaal de impact en het effect bloot leggen. Daar wordt op verkocht, daar wordt op gepitcht en daar wordt de strijd gewonnen van andere kanalen.
4. Combinatie van live en digitaal
De kracht van de combinatie van de twee opkomende marketingkanalen. De combinatie van online en live heeft ongekende mogelijkheden. Sterker nog: wie ze niet combineert blijft eenzaam achter.
5. Sociale technology
Het is geen geheim dat het moeilijk is om de juiste nieuwe tool of app in te zetten, maar de komende maanden groeit de acceptatie en integratie van sociale apps en tools. De hulpmiddelen die het netwerken, het ontmoeten effectiever maken of verbreden hebben de directe toekomst, net als de tools die interactie bevorderen.
14 Things EventProfs Should Own
Each and every event professional has their own personal list of items, tools and gadgets that lead them towards accomplishing their goals at events. There are just certain things we can’t work without. So what is on your list of must-have essentials? The following list includes 14 things that have led my events towards organization and success. By owning these items, you are sure to rock your next big event! What would you add to this list of things #eventprofs should own?
- Organized Filing System
Staying organized is very crucial to success as an event manager. Having your own style of filing and tracking documents both on and offline will keep you on track and save precious time during busy events.
- Well-Maintained Calendar
Everyone has their own system for maintaining a daily to-do list. Most of us keep a calendar or agenda to provide a look at each day, week and month. Maintaining a digital calendar is one popular method as it allows you to view your obligations at just the click of a button, although some managers still prefer a handwritten calendar. Finding what works most efficiently for you and your style is always the best method.
- Emergency Kit
Having your own emergency kits for events is a great way to stay prepared and ahead of the game. If you are a wedding planner, keeping things like bobby pins, mints, and stain remover would all be great items for your kit. If you plan more corporate events items like pens, notebooks and back up batteries might be more your style. Whatever your event, having these clutch little kits can save you in a pinch.
- Extra Cell Phone Charger
For those of us who travel, we have sacrificed our fair share of cell phone chargers to hotels and rentals cars. Always keeping an extra one handy is sure to keep your battery charged and could help out an attendee that might be in a tight spot. Another item to keep handy is a car charger, as these are vital for planners on the move.
- Extra Copies of Everything
Back up copies of all vital event documents will prove to be your best friend during a busy event. On many occasions documents get misplaced or distributed leaving you, the planner, in a tight spot. Unless you have quick access to a copier you could be left carefully guarding your master list!
For example, at a large-scale golf outing you may need many sets of pairings for the tournament staff, club staff, additional guests and volunteers. The last thing you ever want is to run out of copies for your VIPs, so when in doubt print additional. Don’t forget to think green by recycling the leftover copies after the outing!
- Well-Trained Staff and Volunteers
While you may not “own” them, you should definitely have reliable people to count on at your events. Take the time to train your team and educate them on your event, your client or your organization. This will give the staff a sense of ownership in the event and increase their customer service skills on the day of the event.
- Emergency Funds
Having emergency funds will give you a nice cushion when things don’t go as expected. Perhaps you lose a big account or your end of year bonus doesn’t come through as planned. Having funds to rely on will help make ends meet when your income is less than expected.
Extra funds can also be handy for big purchases or upgrades that your company may need. Saving up these funds can be a challenge at first, but could pay off big in the long run!
- Proper Technology
Owning the latest and greatest technology can make your event stand out above the rest. On occasion this upgrade may come along with a hefty a price tag, but you at least want to make sure your tech levels are up to par. When possible push the envelope and get ahead of the curve!
Some exciting technology can be free to use, but may require skills to implement. For example, many of the live streaming apps such as Periscope can add a fun new element for your event without costing much more than time and effort.
- A Great Clipboard or Binder
As an event manager you spend the majority of your time on event day, putting out fires and seeing to it that the logistics of the event are being executed. When you are busying moving around you need your important documents to travel with you. Finding a high-quality binder or clipboard will be a great tool that you will enjoy having at every event.
- Food and Beverage
Always have your own supply of snacks and lots of water on hand. When you get busy as a planner it is easy to forget to eat or become dehydrated. Pick up a nice reusable water bottle and handy snacks you can eat on the go. This will help you to keep your energy levels high while maintaining focus and productivity.
- Stress Reliever
Finding the best way to reduce your stress level is a secret weapon among event planners. For me, it is going on a nice long run at the end of the day. For some people it might be a little glass of wine after work, spending time with friends or listening to music. Finding your stress reliever and making it a special part of your routine will go a long way in keeping you sane and happy as a planner.
- A Positive Attitude
Having a great outlook on your events, career and work life will pay huge dividends towards your event outcomes. Nothing kills the vibe quicker than working with someone who has a bad attitude. Own your attitude and always do your best to bring a positive energy to your events.
- Your Personal Brand
Owning your personal brand and style will show your clients that you have a unique and creative energy. Find something to set your events apart from everyone else. Maybe you thrive on providing the best customer service in your city, or perhaps your connections in the community are your calling card. Whatever your niche is, be great at it and make it known!
- Your Event
Taking ownership in your event is the ultimate way to show your clients and attendees that you take pride in your career and business. Sometimes things will go wrong and in these moments it may be hard to take responsibility, but you must. On many more occasions your event will be a roaring success and you can be proud to call the event your own!
There are many different items you may need to own as an event planner. Some are vital, while others may be considered more of a luxury. New tools, systems and gadgets are always evolving, so don’t be afraid to try out something new! Work hard to find the right set of items for you and your team to own. This will help your events to flow and improve your overall planning process.
Read more at http://www.eventmanagerblog.com/14-things-eventprofs-should-own#AE08e5Vhhiv5Jkll.99
No Chairs – and Other Ideas for Productive Meetings
Let me tell you – everyone hates meetings. If you asked a random group of employees if they enjoyed their work meetings, the resounding “No!” could probably break through the space-time continuum.
But why do people dislike meetings so much?
The real answer is because they aren’t usually very functional. In fact, the term “business meeting” conjures mental images of a group of bored people, trapped in a windowless room for an hour with stale donuts.
It doesn’t have to be this way. Meetings do actually have the power to be extremely powerful methods of communication that allow businesses and organizations to solve problems, encourage team spirit, generate ideas, and call others to action. There are several ways that you can take the tired, boring business meeting, and transform it into a powerhouse of productivity.
Don’t Have A Meeting
The best meeting of all time is the one that never happened. Before you send out that Outlook meeting reminder, take the time to decide if you actually need to have a meeting.
The only reason to have a meeting is that there is a question that several people need to weigh in on in order to get an answer. If you can shoot off a few emails, and follow up with a phone call to answer your question, you do not need to have a meeting. Part of the reason meetings have such a terrible reputation in the workplace is because they often never needed to happen.
Also take into consideration that there are several digital ways to collaborate on a project without sitting in the same room. Working in a shared Evernote for work folder, or a Google Doc can help eliminate the need for meetings. There are also lots of project management software options available that can help to streamline and digitize the meeting process.
Cut The Time
A meeting does not have to be an hour long affair. In fact, there is some evidence that supports the idea that people’s attention spans are so short and limited, that if you’re having a meeting longer than a half hour, you’re pretty much talking to yourself. There is no productivity in droning on endlessly into a room full of people who aren’t listening.
Give your meeting a very strict time limit. The shorter your meeting, the more likely you are to actually cover all the topics you need to.
Get Rid Of The Chairs
Having a meeting standing up is a great idea. We spend a lot of time seated behind our desks. Sometimes the simple act of standing up, forces people to pay attention, be concise, and listen attentively.
The change of pace will also help your team to come up with innovative and interesting ways to tackle the problems on your meeting agenda.
Go For A Walk
Similar to the logic behind having a standing meeting, taking your meeting out of the office is a great way to boost productivity. I once participated in a pre-lunch meeting where attendees walked from the office to a local restaurant. The meeting participants tossed a brightly colored ball back and forth in order to let everyone know who was speaking at the time and who would be speaking next.
The physical elements of paying attention to the ball, and walking down the street, really forced me (and the other meeting attendees) to pay attention to what was going on. In addition, everyone was having so much fun, and was so eagerly anticipating our lunch together afterward, that each agenda item was discussed and dissected with verve.
Focus On Your Agenda
One tried and true method to having a truly productive meeting is in creating a killer meeting agenda. Take the time to create an agenda that goes into:
– What topics will be discussed at the meeting, by whom, and for how long. Sometimes I go as far as to rank each topic by order of importance.
– Who is coming to the meeting, what they will be asked to present/discuss, and what needs to be read/handled beforehand.
– What everyone’s roles at the meeting will be. This is different than explaining what each person will be presenting. Your meeting agenda should also explain who is in charge of taking minutes, handling food and beverage needs, and handing out/collecting/organizing any relevant documentation (be it physical paperwork, or digital documents).
– When and where the meeting will take place, and how long it is expected to last.
If you can craft a meeting agenda that hits on all of the above points, and then send it out within enough time for all meeting participants to read it and prepare accordingly, you will see a drastic improvement in your meeting productivity.
The secret to productive meetings is having a good agenda, and keeping the experience fresh and innovative for participants. Make sure your meeting only includes people who truly need to be there, and covers topics that are actually relevant. And don’t forget that you can collaborate with people without sitting them down in the conference room.
Read more at http://www.eventmanagerblog.com/ideas-for-productive-meetings#PcBFtVKb6eqJCymm.99
6 Marketing Tips To Increase Event Registration Sales
Achieving high event registration sales accomplishes a twofold purpose: you generate a profit from the sales of those registrations, and achieve brand awareness from attendees who will be learning about your company or organization. The process is easier said than done if you’re not privy to the tricks-of-the-trade employed by successful sellers and marketers.
- DON’T SETTLE FOR ONE REGISTRATION TYPE
People like having choices. Give potential attendees multiple options. Aside from a basic registration, what other options can you add
Here are some ideas:
Award those who reserve their registration early by giving them a discount. Whatever date you begin selling registrations, create a window of opportunity for attendees to get a discount. If you begin selling registrations two months out from the event, for example, then consider a discount price for the first two weeks. Heavily advertise this to get people to take advantage of the offer. Aside from the cheaper price, early bird sales also ensure that those who buy early are guaranteed a spot. This also prevents you from having too many registrations that have to be sold last minute.
HALF-DAY OR PROGRAM SPECIFIC REGISTRATIONS
If your event spans the course of a weekend or a whole day, then provide partial day access for those that cannot attend the whole event. Keep in mind that there are those who would like to attend but are unable to spare a weekend or even a full day. Provide people in this situation with the option to attend for just the afternoon or evening portion of the event.
LIMITED ACCESS REGISTRATIONS
If the event contains multiple booths, workshops and presentations, consider providing registrations that are only good for a certain aspect of the event. Some attendees may only be interested in just one of the workshops or just want to attend one lecture.
Limited access registrations give these attendees the option to do just that without having to pay the price of a regular registration.
- GET SPONSORS INVOLVED
Remember, a bigger turnout means more potential new clients for the sponsors, so they are just as invested as you are for a successful event. Also, sponsors likely have bigger name recognition than your company; if they didn’t then they would be the ones turning to you for sponsorship. Make your sponsors help you by offering all the same registration options and discounts you give your own followers. To make the work easier for your sponsors, let them use some of your own marketing material. You can, for instance, give them email copies of your own newsletters complete with a call-to-action and link to the event page. This way, sponsors can use the copy for their own newsletter and not have to write up their own.
- MARKET YOUR EVENT AS EDUCATIONAL AND FUN
The primary focus should be the educational content. However, keep in mind that guests don’t just consist of your core demographic; they also consist of family members, friends, and third wheels of that demographic. Do you think these people really care for your event and all the workshops and lectures that will probably put them to sleep?
To make it worthwhile for them, promote the fun aspect of the event. Will there be entertainment, such as an after-event dance party or a professional entertainer? If so, then there is no such thing as overemphasizing it.
- UPSELL REGISTRATIONS
Upselling is somewhat of a controversial sales tactic due to its overtly promotional nature. However, most people agree that upselling can be effective as long as you don’t shove one product after another down your customers’ throat.
Keeping it to one product after a purchase should work just fine. In this case, upsell your registrations at a discount price as a thank you offer for customers that make a purchase or sign up for a service. Be sure to include a strong call-to-action. Here is a sample of how to write an upsell offer:
Thank you so much for being a (company name) customer. As a token of our appreciation for being a valued customer, we would like to offer you a chance to be one of our guests for our upcoming event. Click below for an exclusive, discount registration price available only through this page.
- STREAMLINE THE PROCESS
Simplify the process for your attendees by using a software program like Eventinterface. Such programs contain features that make it easy for you to include discount codes and multiple payment options. This also includes options for foreign transactions to enable foreign payments.
This comes in really handy if expecting oversea guests. For all other guests, it just makes the process easier for them as their registrations can be reserved online by just inputting their basic information.
- HOST FRIENDLY COMPETITIONS WITH GIVEAWAYS
Use your social media outlets to host a few contests with registrations as the winning prizes. Consumers love interactive experiences, and a competition is a great way to get participants involved in a way that draws hype and anticipation. So what kind of competition should you host? Create a contest that requires participants to use their own social media accounts to advertise your event.
GOUDEN GIRAFFE – De 10-koppige jury van de Gouden Giraffe besloot in de categorie Beurzen 2 evenementen te nomineren.
De twee genomineerden in de categorie Beurzen:
– Exact Live 2015 – Exact
– The Unmanned Systems Expo – TUSExpo
Ook deze genomineerden gaan de strijd aan tijdens Learn from the Best op maandag 14 december in De Kuip Rotterdam. Daar kunt u aanwezig zijn tijdens de live jurering. Een ongekende kans om te leren van de 16 beste evenementen van Nederland. Er bij zijn? Het kan nog. Klik op onderstaande banner:
Yeah! We zijn genomineerd met TUSExpo voor de Gouden Giraffe in de categorie Beurzen
De beste eventcases van Nederland battelen in een boxring in de Kuip op 14 december 2015.
Hieronder een filmpje van onze nominatie:
Team GREENTECH van het Gomarus College uit Ermelo heeft zaterdag 28 november de FIRST LEGO League (FLL) regiofinale Arnhem/Nijmegen gewonnen.
In het Technovium in Nijmegen streden twaalf teams om de hoogste eer én een plaats in de Benelux finale op zaterdag 30 januari 2016 bij Villa Flora in Venlo. Na een dag vol bloedstollende robotwedstrijden en presentaties ging team GREENTECH er met de Champions Award vandoor.
Meer dan robots alleen
De FLL is meer dan alleen een robotwedstrijd. Van de teams wordt ook verwacht dat ze onderzoek doen naar een maatschappelijk thema. Dit jaar; Trash Trek. “Afval? Laten we er wat van maken! “. Er komt meer kijken bij je afval dan je zou denken, van inzameling, sortering tot aan slim hergebruik om er nieuwe producten van te maken.De problemen waar zij tijdens het onderzoek op stuitten én hun oplossing daarvoor presenteerden zij aan de projectjury die bestond uit twee medewerkers van de ARN (Afvalenergiecentrale Regio Nijmegen en Weurt).
Bij de robotontwerpjury legden zij uit hoe ze tot hun robot waren gekomen en op welke manier ze deze geprogrammeerd hadden. Vervolgens werden ze ook nog verwacht bij de Core Values jury die keek naar teamwork, respect en het enthousiasme van het team.
Naast de Champions Award waren er nog 5 prijzen te winnen. Zo gaf elke jury een eigen prijs weg voor hun categorie en was er ook nog de juryprijs die de jury uitreikte aan het team dat wél indruk had gemaakt op de jury’s maar nog wel wat aanmoediging kon gebruiken. Het team met de meeste punten tijdens de robotwedstrijd won ook een prijs.
De volgende teams/scholen vielen in de prijzen:
|Champions Award||GREENTECH||Gomarus College Gorinchem|
|Robot wedstrijd||GREENTECH||Gomarus College Gorinchem|
|Core Values||De Tichelstars||OBS de Tichelaar Gendt|
|Project||Wall-Y||Olympus College Arnhem|
|Design||Team Wit!||Het Talent Lent|
|Juryprijs||De Vallei||Democratische basisschool De Vallei|
Bron: Hagenstein Exhibition Management
3 Secret Ingredients of Event Content Marketing
Events of all kinds can be leveraged as content machines. Nearly every person who touches an event will either be providing content, asking for content, or learning from content. Events provide content before the event, during the event and after to engage with a large, diverse audience and build relationships.
For those who do not take full advantage of content at events, you’re definitely missing out on a big learning opportunity. It’s important to set goals before attending any event, and map out which sessions would benefit your personal and professional growth. There are so many ways to enhance your event experience via content marketing. Below are a few ways event planners and those responsible for creating event content can help make sure the content is engaging, educational and powerful.
Map Out Content Goals
For anyone involved in the content marketing process of an event, it’s important to first sit back and think through the event goals and how content can help enhance the overall event experience. For speakers, take a look at the event theme (most successful events have a theme that is used in every aspect of the event to keep it cohesive and well planned). Once you understand the theme, use it to your advantage – create engaging speaking session titles to draw a big crowd (but make sure the title of your session makes sense – the last thing you want is to have a funny title that has nothing to do with your talking points).
As a speaker, another great idea is to create learning opportunities not only for the audience, but also for yourself. No matter how many times you have got up and spoken in front of a crowd at an event, make every speaking engagement an opportunity to ask questions, and learn from your audience. There are lots of takeaways any audience can provide to speakers, so be sure to add a Q&A to the end of your session when planning it out.
Provide a Connection
As an event attendee, take a look at the agenda before arriving at the event to see which sessions and speakers make the most sense for you to see. Do your homework. The last thing you want to do is spend your days and hours sitting in on sessions that don’t apply to you. Make every event useful (and not a waste of your time and money) by making a connection with the sessions you sit in on. The content you’re listening to can help provide ideas for future blog posts, email campaigns, social contests, etc – the list goes on when it comes to useful content use.
Also be sure you have the best way of capturing content. Bring your laptop, or a notepad (whichever works best for your style) to every session to make notes that will be useful to you in the long run. Take a look at presentations that are uploaded online, or shared via social post-event as a great way to remember the important details you may have forgot. Sometimes there are multiple sessions you want to attend during one timeframe, so check out the online presentations incase there was content shared that may be valuable to you.
As the event planner, it’s your job to make the event a success. For the most part, if content fails at the event, it will ultimately make you look bad. For starters, set meetings with not only the event team you’re working with, but with speakers and sponsors on a weekly basis leading up to the event. It will help to have an all-hands meeting at the start of pre-planning to set goals as one team, and have everyone on board with the theme of the event. Once a theme is established, think through session ideas, and brainstorm on the flow of the conference. Who should keynote? Make sure whomever you select uses the theme in his or her presentation. It’s the first content touch point attendees will see and hear, so make sure it’s compelling and innovative.
Besides speaking sessions, use the theme of the event as an opportunity to engage with attendees during breaks via social media. Use the event hashtag before, during and after the event, but only when it makes sense.
Content is one of the main reasons why people attend events today. Events are great opportunities for generating fresh, unique and innovative content, but it takes a team of hard-working individuals to make sure the content provided is the best it can be. Follow the steps above to ensure you are developing the right content for your event and audience. The impact content has on everyone involved in events is huge, so make sure you think through every detail before the event takes place to have a successful show.
Read more at http://www.eventmanagerblog.com/event-content-marketing#IJdW1OJC0zyLaBUA.99
November 6, 2015
- Besteed meer tijd aan wat jou energie geeft
- Neem regelmatig een ontspannen pauze
- Wil niet teveel tegelijk
- Beweeg in ruime mate: Sport, yoga, dans of wandel
- Plan leuke en waardevolle activiteiten bewust in je agenda
- Doe af en toe een ‘powernap’
- Wees dankbaar voor wat je wel hebt
- Wat jij belangrijk vindt heeft voorrang
- Breng tijd door in stilte, de natuur of in de zon
- Vergeet nooit te lachen!Bron: Tuxx
NEEM CONTACT OP
E-mail : firstname.lastname@example.org
OVER HAGENSTEIN EXHIBITION MANAGEMENT
Betrokkenheid bij iedere fase van een project is de enige manier om een succes te garanderen. Ons team werkt nauw samen met opdrachtgevers en partners zodat ieder project op de juiste manier wordt uitgevoerd.