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2016 het jaar van het evenement

2016 hét Jaar van de Evenementen

2016 hét Jaar van de Evenementen

EventBranche Jaaroverzicht 2015 december: 2016 het jaar van het evenement

EVENTBRANCHE JAAROVERZICHT 2015 – Nog vers in het geheugen en veel stof tot discussie was het laatste EventBranche magazine van 2015. Met naast de vertrouwde 10 ontwikkelingen die volgend jaar het event als marketing- of communicatiemiddel zullen gaan sturen, ook veel hapklare trends en ontwikkelingen per tak van sport.

Aan de hand van onderzoeken, interviews en input van experts kwam EventBranche.nl tot een prachtige discussie: 2016 wordt het jaar van het evenement. Marketing, communicatie, reclame, sponsoring, activaties, branding, etc etc allemaal gaan ze in 2016 de kracht van events en live op waarde inschatten. Hieronder nog de 10 ontwikkelingen die daar voor gaan zorgen. En dan hebben we het nog niet eens over de rol die events kunnen spelen in het vertalen en live implementeren van Big Data, het naadloos aansluiten op contentmarketing, dé mogelijkheid om oprechte storytelling te bedrijven, de unieke kans om C2B strategieën te vertalen in de praktijk….ach…u weet het wel….

Trends in audiovisueel: Blacktrax, Holograms en visuele content worden hot
03-12-2015 >> Veel meer trends en ontwikkelingen? Word lid van EventBranche en ontvang het laatste trendmagazine
Trends in sprekers: het publiek als eindregisseur
03-12-2015 …een spreker over een hoge mate van flexibiliteit moet beschikken.’>> Veel meer trendsen ontwikkelingen? Word lid van EventBranche en ontvang het laatste…
Trends in hostessen: de apphostess
03-12-2015 …Wellicht ontstaan zelfs de eerste digitale eventhostessen.’>> Veel meer trends en ontwikkelingen? Word lid van EventBranche en ontvang het laatste…
Trends in entertainment: multi inzetbare artiesten
03-12-2015 …deel en hun entertainment deel kop- pelen aan de inhoudelijke content.’>> Veel meertrends en ontwikkelingen? Word lid van EventBranche en ontvang het laatste trendmagazine
Trends in eventbeveiliging: nieuw specialisme
03-12-2015 …beursbeveiligers, het kan wel eens de toekomst worden in 2016.>> Veel meer trends en ontwikkelingen? Word lid van EventBranche en ontvang het laatste…
De focus voor eventbureaus in 2016: live data, crowdshaping en eventtechnologie
01-12-2015 EVENEMENTENBUREAU TRENDS – Het onlangs verschenen EventBranche Magazine geeft inzicht en richting als het gaat om de diverse schakels en takken van sport binnen de eventbranche. Een klein…
Tips & Trends eventbeveiliging: 1770 beveiligingsbedrijven beschikbaar in Nederland
27-11-2015 EVENEMENTEN BEVEILIGING – Crowd Support sprak op het kennispaviljoen van EventBranche, tijdens de 19e editie van Festivak, over de toekomst van de evenementenbeveiliger. EventBranche.nl zet…
Tips & Trends artiesten line-up: ‘Ga niet shoppen en kom met heldere insteek’
27-11-2015 …gaan niet meer één uur lang staan kijken bij een bepaalde act.’ Wat zijn trends en ontwikkelingen in de markt? ‘Niet alleen het aantal festivals schiet omhoog,…
Trendwatchers zien kansen in eventbranche: is het event shareable?
20-11-2015 …Piët, Richard en Lieke Lamb waren als trendwatchers bereid om vanuit een helikopterview de trends en ontwikkelingen in een uitgebreid artikel te vertalen naar de eventbranche. Het…
Trendwatchers kijken positief naar eventbranche: ‘Jongeren confronteren met de ontmoeting’
20-11-2015 …Piët, Richard en Lieke Lamb waren als trendwatchers bereid om vanuit een helikopterview de trends en ontwikkelingen in een uitgebreid artikel te vertalen naar de eventbranche. Het…
Trendwatchers zien toekomst in eventbranche: events ter moodmanagement
20-11-2015 EVENTBRANCHE TRENDS – Farid Tabarki, Susanne Piët, Richard en Lieke Lamb waren als trendwatchers bereid om vanuit een helikopterview de trends en ontwikkelingen in een uitgebreid artikel te…
De trends in evenementendecoratie: zwart, grijs, koper en oplaadmeubels
18-11-2015 …op de deurmat ploft kijkt onder meer vooruit naar 2016, het jaar van het event. Per tak van sport trends en ontwikkelingen. Als voorproefje de trends op het gebied van evenementendecoratie.
2016 wordt het jaar van de nieuwe realiteit
04-11-2015 …gevolg hebben op de evenementenbranche in 2016? Dit kunt u teruglezen in de aankomende trendspecial van EventBranche. Ontvangt u nog geen magazine van EventBranche? Wordt dan nu lid…
Deze 5 ontwikkelingen bepalen de toekomst van iedere eventprofessional

1. Hoofdrol in de marcom-mix
Steeds meer marketeers en communicatieprofessionals zien in het live moment het belangrijkste touchpoint van hun campagne en gebruiken die impact, dat beeld of de interactie van het evenement voor de content van de rest van de multimediale campagne. Contentmarketing? C2B revolutie? Neuromarketing? Customer Journey? In iedere marketing trend of ontwikkeling past het event. Het eist de hoofdrol op.


2. Crowdsourced
In alles: zet de gast centraal. Stel zelf kaders voor het evenement of de strategie, maar laat gasten vooral invloed uitoefenen op de content. Wat willen zij? Wat zoeken zij? Wat zou grote meerwaarde geven op het event? En richt daar uw event op in.


3. Return on Events
We gaan massaal de impact en het effect bloot leggen. Daar wordt op verkocht, daar wordt op gepitcht en daar wordt de strijd gewonnen van andere kanalen.


4. Combinatie van live en digitaal
De kracht van de combinatie van de twee opkomende marketingkanalen. De combinatie van online en live heeft ongekende mogelijkheden. Sterker nog: wie ze niet combineert blijft eenzaam achter.


5. Sociale technology
Het is geen geheim dat het moeilijk is om de juiste nieuwe tool of app in te zetten, maar de komende maanden groeit de acceptatie en integratie van sociale apps en tools. De hulpmiddelen die het netwerken, het ontmoeten effectiever maken of verbreden hebben de directe toekomst, net als de tools die interactie bevorderen.

02-12-2015 – 3 Secret Ingredients of Event Content Marketing

3 Secret Ingredients of Event Content Marketing

Events of all kinds can be leveraged as content machines. Nearly every person who touches an event will either be providing content, asking for content, or learning from content. Events provide content before the event, during the event and after to engage with a large, diverse audience and build relationships.

For those who do not take full advantage of content at events, you’re definitely missing out on a big learning opportunity. It’s important to set goals before attending any event, and map out which sessions would benefit your personal and professional growth. There are so many ways to enhance your event experience via content marketing. Below are a few ways event planners and those responsible for creating event content can help make sure the content is engaging, educational and powerful.

Map Out Content Goals

For anyone involved in the content marketing process of an event, it’s important to first sit back and think through the event goals and how content can help enhance the overall event experience. For speakers, take a look at the event theme (most successful events have a theme that is used in every aspect of the event to keep it cohesive and well planned). Once you understand the theme, use it to your advantage – create engaging speaking session titles to draw a big crowd (but make sure the title of your session makes sense – the last thing you want is to have a funny title that has nothing to do with your talking points).

As a speaker, another great idea is to create learning opportunities not only for the audience, but also for yourself. No matter how many times you have got up and spoken in front of a crowd at an event, make every speaking engagement an opportunity to ask questions, and learn from your audience. There are lots of takeaways any audience can provide to speakers, so be sure to add a Q&A to the end of your session when planning it out.

Provide a Connection

As an event attendee, take a look at the agenda before arriving at the event to see which sessions and speakers make the most sense for you to see. Do your homework. The last thing you want to do is spend your days and hours sitting in on sessions that don’t apply to you. Make every event useful (and not a waste of your time and money) by making a connection with the sessions you sit in on. The content you’re listening to can help provide ideas for future blog posts, email campaigns, social contests, etc – the list goes on when it comes to useful content use.

Also be sure you have the best way of capturing content. Bring your laptop, or a notepad (whichever works best for your style) to every session to make notes that will be useful to you in the long run. Take a look at presentations that are uploaded online, or shared via social post-event as a great way to remember the important details you may have forgot. Sometimes there are multiple sessions you want to attend during one timeframe, so check out the online presentations incase there was content shared that may be valuable to you.

Be Innovative

As the event planner, it’s your job to make the event a success. For the most part, if content fails at the event, it will ultimately make you look bad. For starters, set meetings with not only the event team you’re working with, but with speakers and sponsors on a weekly basis leading up to the event. It will help to have an all-hands meeting at the start of pre-planning to set goals as one team, and have everyone on board with the theme of the event. Once a theme is established, think through session ideas, and brainstorm on the flow of the conference. Who should keynote? Make sure whomever you select uses the theme in his or her presentation. It’s the first content touch point attendees will see and hear, so make sure it’s compelling and innovative.

Besides speaking sessions, use the theme of the event as an opportunity to engage with attendees during breaks via social media. Use the event hashtag before, during and after the event, but only when it makes sense.

In Conclusion

Content is one of the main reasons why people attend events today. Events are great opportunities for generating fresh, unique and innovative content, but it takes a team of hard-working individuals to make sure the content provided is the best it can be. Follow the steps above to ensure you are developing the right content for your event and audience. The impact content has on everyone involved in events is huge, so make sure you think through every detail before the event takes place to have a successful show.
Read more at http://www.eventmanagerblog.com/event-content-marketing#IJdW1OJC0zyLaBUA.99

November 6, 2015

 

09-11-2015 7 Things Innovative Event Organizers Are Doing

This is a sponsored post written by Alon Alroy, Co-Founder, CMO & BizDev of Bizzabo. More information about Event Manager Blog’s sponsored posts.

When it comes to the world of professional events – from well-established legacy conferences to cutting-edge corporate retreats, the industry is ripe for change as well as a technological revolution. Though the industry is well on its way to embracing a more tech savvy, dynamic future there are quite a few stragglers left in the (event) dust. So what are the forward-thinking event planners out there actually doing? Are you keeping your event practices up to snuff?

Innovative Event OrganizersPersonalizing Digital Marketing
Chances are you’re not just used to having brands speak and serve you on a personal level – you expect it. Whether it’s that suggested Spotify playlist based on your music preferences, or the Expedia emails about discounted flights from your home city – we are living in a personalized world and you are a personalized event organizer.

So how does this pertain to you? First off, implementing personalization in your email marketing campaigns can have a great impact on your bottom line – whether it is hitting your ticket sales or registration goals. Segmenting your content by type of attendee (are they past attendees? are they speakers?) will increase conversion rates. By incorporating your attendees’ name in your subject line and signing off with your own name you can easily humanize your message and have a more direct appeal to attendees. Your online ads can be personalized to target visitors of your event website through retargeting campaigns. How cool would it be if a potential attendee would be greeted with “Welcome back ” when they visit your website on the 2nd time. Regardless of cool, it will increase the chances of them registering. Successful organizers personalize their digital marketing to attract the right audience and lead them to take the next action faster.

Simplifying Metrics
As an event organizer you are no stranger to data. Your planning budget, registration revenue, attendee reports and engagement analytics are just a few metrics that are no doubt constantly bouncing around in your head and across spreadsheets on spreadsheets. While there are a multitude of tools collecting data, it’s not the data itself that is useful, but the insights drawn from them. Successful organizers don’t just collect the data – they draw out the key figures and understand how to use this knowledge to move forward making smarter planning decisions. They make it possible by using an event management software that integrates their event vitals, such as registration, email campaigns, social media, event app, engagement tools etc.). By doing so, they can easily see a clean, clear dashboard of the big picture of their data.

Looking Beyond Demographics
It may seem like going against common sense to look past the popular demographic designations of “Millennial”, “Gen X”, and “Baby Boomers”, but studies have shown that segmenting audiences by generations just isn’t cutting it. People across all demographics are preferring “authenticity” and “humanity” when dealing with brands – they want to be spoken to like an actual person and don’t just want to be sold to like a number on a paper. Instead, organizers should look at the motivation an attendee has to go to an event. What purpose does this event experience have on their lives and careers? Grouping attendees by their motivation and attitude towards your event rather than demographics, as well as incorporating personalization (mentioned above!) can help you keep your content relevant and better target your audience.

Being “Responsive”
While it is an absolute must to have quick response time to your attendees, the savvy organizers know this also means that their online content – event website, agenda, emails, speakers profiles, networking platform, must be responsive and look good on any device. Attendees may use their laptop to buy their ticket on your site, open their emails on their tablet, and follow the event agenda on their smartphone. When looking for an event management software, the innovative organizers make sure that their digital assets are responsive – on web, tablet and mobile. Most chances are that your attendees will view your event site and will interact with your marketing campaigns on mobile. The forward-thinking organizers are committed to providing a great experience, even on a small screen.

Enabling Brand Ambassadors
Unless you’ve taken residence underneath a rock you probably know that word of mouth is the most powerful marketing tool. Though word of mouth is organic and can’t be faked by wiley marketers, you should definitely be implementing a sort of social referral program. Much like big-name startups such as Airbnb and Uber, the innovative organizers amp up their event’s social power by incentivizing attendees to share their event with their networks. By implementing referral programs, attendees have the opportunity to offer discounts or other incentives to their colleagues while also potential getting money back from their already purchased ticket. This lets those organizers reach new audiences and and turn attendees into event ambassadors. Successful organizers identify, reward and enjoy the power of advocate marketing.

Outsourcing Event Tasks…To Technology
Remember those old sci-fi movies about robots taking over and having complete control? Who said that would be such a bad thing! Okay, so you would still ultimately be controlling these “robots”, but some technology such as drones and automated platforms are helping organizers do much more than they ever have. Drones can capture videos and images that human photographers and videographers can’t – and can even be used to take the place of live entertainers. Further, savvy event organizers are finding more and more tasks that they can easily automate. Many planners use tools that automatically update their event lists so when it comes to event day all they have to do is sign-in to their check-in interface and they already have an updated lists of attendees that they can check-in right from their tablet. So long, spreadsheets!

Getting Rid of Spreadsheets
Nothing gives you a solid migraine like a nice, complex, multi-tab spreadsheet. Though everyone can relate to this, spreadsheets have still been a necessity when it comes to the day-to-day of most planners. Now, with the release of innovative yet accessible tools, planners are finding that they can automate more and more tasks that they used to have to do manually. Event management software that uses Smart Lists can automatically update list of attendees, as well as helping you easily segment contacts who haven’t bought tickets, are returning attendees, or many other types of filters. This allows you to skip the mind-numbing tasks of manually updating spreadsheets, while also giving you the power to understand your attendees on a granular level and make their experience even more personalized. 

Optimizing by Outsourcing
No doubt there has been at least one moment in the past year when you fancied having another pair of arms, or at least the ability to never sleep so you could successfully hit every event deadline. While freelancers have always been an option, it’s now easier than ever to get that extra pair of hands on-demand. Companies such as Upwork, Fiverr and Taskrabbit give you access to a marketplace of talent that you can hire for as little as $5. This means things that were originally out of reach due to lack of budget or time, such as a promotional

event video or frequent content for the event blog, can now easily be achieved – while also freeing you up to focus on the main tasks at hand.

In Conclusion
The innovative event organizers create personal “experiences”. They personalize their message, humanize their voice and make sure they communicate to the right audience. They use an all-in-one event management software to measure their efforts and constantly try to optimize them by reading between the lines of their data – by looking at insights instead of just numbers. Those organizers speak the language of their attendees and interact where they are – on the go. They use the power of advocate marketing and make sure they are focused on the most important tasks – they automate or outsource the rest. The most successful organizers use technology that allows them to focus on creating unforgettable experiences, instead of event management. Are you an innovative organizer?

Source: Event Manager Blog