EventBranche Jaaroverzicht 2015 december: 2016 het jaar van het evenement
EVENTBRANCHE JAAROVERZICHT 2015 – Nog vers in het geheugen en veel stof tot discussie was het laatste EventBranche magazine van 2015. Met naast de vertrouwde 10 ontwikkelingen die volgend jaar het event als marketing- of communicatiemiddel zullen gaan sturen, ook veel hapklare trends en ontwikkelingen per tak van sport.
Aan de hand van onderzoeken, interviews en input van experts kwam EventBranche.nl tot een prachtige discussie: 2016 wordt het jaar van het evenement. Marketing, communicatie, reclame, sponsoring, activaties, branding, etc etc allemaal gaan ze in 2016 de kracht van events en live op waarde inschatten. Hieronder nog de 10 ontwikkelingen die daar voor gaan zorgen. En dan hebben we het nog niet eens over de rol die events kunnen spelen in het vertalen en live implementeren van Big Data, het naadloos aansluiten op contentmarketing, dé mogelijkheid om oprechte storytelling te bedrijven, de unieke kans om C2B strategieën te vertalen in de praktijk….ach…u weet het wel….
1. Hoofdrol in de marcom-mix
Steeds meer marketeers en communicatieprofessionals zien in het live moment het belangrijkste touchpoint van hun campagne en gebruiken die impact, dat beeld of de interactie van het evenement voor de content van de rest van de multimediale campagne. Contentmarketing? C2B revolutie? Neuromarketing? Customer Journey? In iedere marketing trend of ontwikkeling past het event. Het eist de hoofdrol op.
In alles: zet de gast centraal. Stel zelf kaders voor het evenement of de strategie, maar laat gasten vooral invloed uitoefenen op de content. Wat willen zij? Wat zoeken zij? Wat zou grote meerwaarde geven op het event? En richt daar uw event op in.
3. Return on Events
We gaan massaal de impact en het effect bloot leggen. Daar wordt op verkocht, daar wordt op gepitcht en daar wordt de strijd gewonnen van andere kanalen.
4. Combinatie van live en digitaal
De kracht van de combinatie van de twee opkomende marketingkanalen. De combinatie van online en live heeft ongekende mogelijkheden. Sterker nog: wie ze niet combineert blijft eenzaam achter.
5. Sociale technology
Het is geen geheim dat het moeilijk is om de juiste nieuwe tool of app in te zetten, maar de komende maanden groeit de acceptatie en integratie van sociale apps en tools. De hulpmiddelen die het netwerken, het ontmoeten effectiever maken of verbreden hebben de directe toekomst, net als de tools die interactie bevorderen.
14 Things EventProfs Should Own
Each and every event professional has their own personal list of items, tools and gadgets that lead them towards accomplishing their goals at events. There are just certain things we can’t work without. So what is on your list of must-have essentials? The following list includes 14 things that have led my events towards organization and success. By owning these items, you are sure to rock your next big event! What would you add to this list of things #eventprofs should own?
- Organized Filing System
Staying organized is very crucial to success as an event manager. Having your own style of filing and tracking documents both on and offline will keep you on track and save precious time during busy events.
- Well-Maintained Calendar
Everyone has their own system for maintaining a daily to-do list. Most of us keep a calendar or agenda to provide a look at each day, week and month. Maintaining a digital calendar is one popular method as it allows you to view your obligations at just the click of a button, although some managers still prefer a handwritten calendar. Finding what works most efficiently for you and your style is always the best method.
- Emergency Kit
Having your own emergency kits for events is a great way to stay prepared and ahead of the game. If you are a wedding planner, keeping things like bobby pins, mints, and stain remover would all be great items for your kit. If you plan more corporate events items like pens, notebooks and back up batteries might be more your style. Whatever your event, having these clutch little kits can save you in a pinch.
- Extra Cell Phone Charger
For those of us who travel, we have sacrificed our fair share of cell phone chargers to hotels and rentals cars. Always keeping an extra one handy is sure to keep your battery charged and could help out an attendee that might be in a tight spot. Another item to keep handy is a car charger, as these are vital for planners on the move.
- Extra Copies of Everything
Back up copies of all vital event documents will prove to be your best friend during a busy event. On many occasions documents get misplaced or distributed leaving you, the planner, in a tight spot. Unless you have quick access to a copier you could be left carefully guarding your master list!
For example, at a large-scale golf outing you may need many sets of pairings for the tournament staff, club staff, additional guests and volunteers. The last thing you ever want is to run out of copies for your VIPs, so when in doubt print additional. Don’t forget to think green by recycling the leftover copies after the outing!
- Well-Trained Staff and Volunteers
While you may not “own” them, you should definitely have reliable people to count on at your events. Take the time to train your team and educate them on your event, your client or your organization. This will give the staff a sense of ownership in the event and increase their customer service skills on the day of the event.
- Emergency Funds
Having emergency funds will give you a nice cushion when things don’t go as expected. Perhaps you lose a big account or your end of year bonus doesn’t come through as planned. Having funds to rely on will help make ends meet when your income is less than expected.
Extra funds can also be handy for big purchases or upgrades that your company may need. Saving up these funds can be a challenge at first, but could pay off big in the long run!
- Proper Technology
Owning the latest and greatest technology can make your event stand out above the rest. On occasion this upgrade may come along with a hefty a price tag, but you at least want to make sure your tech levels are up to par. When possible push the envelope and get ahead of the curve!
Some exciting technology can be free to use, but may require skills to implement. For example, many of the live streaming apps such as Periscope can add a fun new element for your event without costing much more than time and effort.
- A Great Clipboard or Binder
As an event manager you spend the majority of your time on event day, putting out fires and seeing to it that the logistics of the event are being executed. When you are busying moving around you need your important documents to travel with you. Finding a high-quality binder or clipboard will be a great tool that you will enjoy having at every event.
- Food and Beverage
Always have your own supply of snacks and lots of water on hand. When you get busy as a planner it is easy to forget to eat or become dehydrated. Pick up a nice reusable water bottle and handy snacks you can eat on the go. This will help you to keep your energy levels high while maintaining focus and productivity.
- Stress Reliever
Finding the best way to reduce your stress level is a secret weapon among event planners. For me, it is going on a nice long run at the end of the day. For some people it might be a little glass of wine after work, spending time with friends or listening to music. Finding your stress reliever and making it a special part of your routine will go a long way in keeping you sane and happy as a planner.
- A Positive Attitude
Having a great outlook on your events, career and work life will pay huge dividends towards your event outcomes. Nothing kills the vibe quicker than working with someone who has a bad attitude. Own your attitude and always do your best to bring a positive energy to your events.
- Your Personal Brand
Owning your personal brand and style will show your clients that you have a unique and creative energy. Find something to set your events apart from everyone else. Maybe you thrive on providing the best customer service in your city, or perhaps your connections in the community are your calling card. Whatever your niche is, be great at it and make it known!
- Your Event
Taking ownership in your event is the ultimate way to show your clients and attendees that you take pride in your career and business. Sometimes things will go wrong and in these moments it may be hard to take responsibility, but you must. On many more occasions your event will be a roaring success and you can be proud to call the event your own!
There are many different items you may need to own as an event planner. Some are vital, while others may be considered more of a luxury. New tools, systems and gadgets are always evolving, so don’t be afraid to try out something new! Work hard to find the right set of items for you and your team to own. This will help your events to flow and improve your overall planning process.
Read more at http://www.eventmanagerblog.com/14-things-eventprofs-should-own#AE08e5Vhhiv5Jkll.99
Yeah! We zijn genomineerd met TUSExpo voor de Gouden Giraffe in de categorie Beurzen
De beste eventcases van Nederland battelen in een boxring in de Kuip op 14 december 2015.
Hieronder een filmpje van onze nominatie:
3 Secret Ingredients of Event Content Marketing
Events of all kinds can be leveraged as content machines. Nearly every person who touches an event will either be providing content, asking for content, or learning from content. Events provide content before the event, during the event and after to engage with a large, diverse audience and build relationships.
For those who do not take full advantage of content at events, you’re definitely missing out on a big learning opportunity. It’s important to set goals before attending any event, and map out which sessions would benefit your personal and professional growth. There are so many ways to enhance your event experience via content marketing. Below are a few ways event planners and those responsible for creating event content can help make sure the content is engaging, educational and powerful.
Map Out Content Goals
For anyone involved in the content marketing process of an event, it’s important to first sit back and think through the event goals and how content can help enhance the overall event experience. For speakers, take a look at the event theme (most successful events have a theme that is used in every aspect of the event to keep it cohesive and well planned). Once you understand the theme, use it to your advantage – create engaging speaking session titles to draw a big crowd (but make sure the title of your session makes sense – the last thing you want is to have a funny title that has nothing to do with your talking points).
As a speaker, another great idea is to create learning opportunities not only for the audience, but also for yourself. No matter how many times you have got up and spoken in front of a crowd at an event, make every speaking engagement an opportunity to ask questions, and learn from your audience. There are lots of takeaways any audience can provide to speakers, so be sure to add a Q&A to the end of your session when planning it out.
Provide a Connection
As an event attendee, take a look at the agenda before arriving at the event to see which sessions and speakers make the most sense for you to see. Do your homework. The last thing you want to do is spend your days and hours sitting in on sessions that don’t apply to you. Make every event useful (and not a waste of your time and money) by making a connection with the sessions you sit in on. The content you’re listening to can help provide ideas for future blog posts, email campaigns, social contests, etc – the list goes on when it comes to useful content use.
Also be sure you have the best way of capturing content. Bring your laptop, or a notepad (whichever works best for your style) to every session to make notes that will be useful to you in the long run. Take a look at presentations that are uploaded online, or shared via social post-event as a great way to remember the important details you may have forgot. Sometimes there are multiple sessions you want to attend during one timeframe, so check out the online presentations incase there was content shared that may be valuable to you.
As the event planner, it’s your job to make the event a success. For the most part, if content fails at the event, it will ultimately make you look bad. For starters, set meetings with not only the event team you’re working with, but with speakers and sponsors on a weekly basis leading up to the event. It will help to have an all-hands meeting at the start of pre-planning to set goals as one team, and have everyone on board with the theme of the event. Once a theme is established, think through session ideas, and brainstorm on the flow of the conference. Who should keynote? Make sure whomever you select uses the theme in his or her presentation. It’s the first content touch point attendees will see and hear, so make sure it’s compelling and innovative.
Besides speaking sessions, use the theme of the event as an opportunity to engage with attendees during breaks via social media. Use the event hashtag before, during and after the event, but only when it makes sense.
Content is one of the main reasons why people attend events today. Events are great opportunities for generating fresh, unique and innovative content, but it takes a team of hard-working individuals to make sure the content provided is the best it can be. Follow the steps above to ensure you are developing the right content for your event and audience. The impact content has on everyone involved in events is huge, so make sure you think through every detail before the event takes place to have a successful show.
Read more at http://www.eventmanagerblog.com/event-content-marketing#IJdW1OJC0zyLaBUA.99
November 6, 2015
As an event professional, proper health and fitness is important to maintain. If you sacrifice your own wellbeing, you will most certainly sacrifice the quality of the events you produce. Finding the time to maintain a certain level of health and fitness can be a challenge for event planners. These 10 simple tips will help you stay motivated, eat healthy and be in great shape while planning and travelling for events.
Start The Day Early
Getting started with your wellness program early in the day is the best way to maintain consistency. By getting your workout in early, you won’t be left at the end of the day trying to squeeze in a quick run or fitness session. Waking up early may be challenging at first, but it is the only way to truly make time for your workout.
Body Weight Training
When travelling or staying in a hotel for an event, it can be hard to find a fitness center or location to work out. Try to create a workout routine consisting of body weight workouts such as squats, burpees, push-ups and pull-ups. Resistance bands are another great way to pack light and make a big impact on your workout.
As event planners we spend a large potion of our day buzzing around the office, venue or perhaps all around town. Fitness trackers can be an excellent way to keep an eye on your movement, count your steps and track your calories burned.
There are many different options for fitness trackers, ranging from simple pedometers to more advanced wearable technology. Most everyone should be able to find an option that suits his or her needs and price range.
Dine Out with Caution
When travelling or working onsite at an event, half of the fun can be the excellent food options that are presented. When enjoying a nice meal out, be sure to proceed with caution and avoid the higher calorie options. Simple swaps, such as a vegetable instead of a grain for your side, can go a long way in saving you from blowing your daily caloric intake.
Try your best to look at menus in advance of your dinner to find the more health conscious options. Some online menus will even offer nutritional facts, which make advanced meal planning very easy.
Don’t Forget to Eat
Many times while working an event we get so enthralled with the success and management of the outing, we forget the bare essentials, such as feeding our staff or ourselves. Try to set an alarm on your watch or computer to ensure that everyone working the event has time to eat a solid meal.
Events can be very hectic and often times during these busy days, our own basic needs get put on the back burner. Try to avoid this by planning in advance and making your own health a priority.
Event management professionals love their jobs so much that they not only forget to eat, but on occasion they forget to drink water and stay hydrated. While this may not always be attributed to our love of the job, the busy nature of events can see hours pass by in the blink of an eye. Because this is the case, we need to do our best to stay healthy, hydrated and nourished.
Avoid dehydration by carrying a refillable water bottle on you during the event. Make it a point to fill up regularly throughout the day to be sure you are staying hydrated.
Research Local Options
When you are travelling to a new city for an event, try researching the local fitness options to ensure you have a good game plan for your workout. You could start out by looking at your hotel to see what type of fitness facility they offer and, if that is not sufficient, you could look for local gyms that have trial memberships available. Local trails and running clubs are another source I use for finding quality workout choices while travelling.
Avoiding alcohol may seem a bit lame, but it will ensure you are in the best state of mind and physical wellbeing during your event. Alcohol consumption can lead to poor food choices, lack of motivation and dehydration. All things you want to avoid when focusing on your health and wellness.
Make Time for Quality Sleep
Getting enough sleep can be a very large challenge when you have so much on your plate as an event planner. Setting aside quality time to sleep prior to, during and after your event is crucial to your health, along with your long-term and short-term success as an event planner.
Most of us have spent multiple events running on extra espresso, but with a little bit of planning you can incorporate more hours of sleep and increase your happiness and achievements as a professional.
No one enjoys working with a stressed out event manager. A major part of maintaining your health is maintaining your level of anxiety and angst. This may not always be easy, but you should take a few moments each day to meditate, refresh and evaluate your day and tasks ahead. By doing this you will feel less stressed and lead a healthier lifestyle.
As we all know, being an event professional can take a toll on your mind and body. Finding the time to stay fit and make healthy choices can be tough during busy events. By utilizing the tips above you will be making your health and wellness a top priority. This will help you to stay focused and in tiptop shape for your next event!
Source: Eventmanager 07-09-2015